Top Interviews From The Advertising Industry
Featured Interviews
Guillaume Olivieri: “Technology is a stage for theatrical experiences”
Brands need to ensure that their digital interactions with customers are well-designed, fluid and enjoyable. Enter Dentsu Creative. leer más
“Content creation has been democratized”: Bruno Laporte, Dentsu Creative France
What is “the entertainment industry” today? We posed six questions to Dentsu Creative’s cultural and social specialist. leer más
A peek into Yell Advertising's decentralized strategy
Dissara Udomdej, CEO & Founder of Yell Advertising leer más
Without a doubt, the best extended storytelling in the world takes place in gaming
Jess Taylor, Executive Content Director and Camille Standen, Content Creative Director at Adam&Eve DDB leer más
Gaming is one of the biggest, overlooked media behaviours out there
Oliver Feldwick, Head of Innovation, Partner at The&Partnership leer más
Peru is the second country in the world that has grown the most in gaming penetration
Raul Gonzales Digital Director & Andrea Corvetto Innovation Manager leer más
What is “advertisement”? We won’t be using that term in the Metaverse
Advertising and Video Games: Troy Hitch, Global Chief Innovation Officer, RAPP leer más
Ready Player One: Web3, Metaverse, Gaming - These are all brand new and intriguing economies
By creating experiences worth talking about, the approach is naturally earned-first. leer más
"Simplicity is key" at the moment for brands and marketers
Mitchell Gilbert, Associate Media Director, RPA leer más
Metaverse Deep Dive: Johnny Ward, Damage
Damage’s expertise is helping brands navigate the new virtual frontier of gaming, esports & streaming. leer más