“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... leer más
Next to responsibility, efforts to advance sustainable behavior in consumers provide great opportunities as they directly tie to the future... leer más
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. leer más
The culture in the organization should not be about fitting in but about everyone adding their originality and views to make the culture richer and... leer más
We use social media as a lifeline of all forms of brand relevancy. It’s the key thread to first connect unique insights and storytelling to the... leer más
I truly believe consumers find more meaningful connection with brands that invent and inspire through the way they communicate. This creates a new... leer más
The pandemic made people realize that change is possible, and what’s more, it can happen almost overnight if the will is there. leer más
There’s finally a global directory of businesses that people can use to change their spending habits for the better. leer más
Like any relationship, communication is queen. And you need to want to make it work. There are plenty of different people out there and if a team... leer más
Advertising being purloined and repurposed by artists for their own work – and that’s art. Advertising that uses art is still advertising. leer más