BluHorn™ is a web-based media buying software program designed to organize, schedule and report media buys, whether for broadcast TV, cable TV, radio, outdoor or print and digital media. This software, which was created by media buyers for media buyers, was developed with the input of more than 50 small to midsize advertising, marketing and digital media firms throughout the United States.
BluHorn aims to provide the best media buying solution available at a price point that is affordable for small to midsize firms. We’ve worked to create a solution for all agencies, whether an agency buys one platform or many medias in various markets. The software is web-based, requiring no downloads to computers or server storage. After you save your files to the software, you have the ability to access them from anywhere there is an Internet connection. Please contact us for a live demo.
BluHorn campaigns can span multiple media types with worksheets that allow multiple vendors in each category. Every update takes place in real-time, updating summaries after each keystroke, so that buyers can see their totals calculating without having to save or print to see results. Other real-time interactions offered by BluHorn include live demonstrations, training and software support, which help to make your media buying process faster and more efficient.