An Extremely Tight Race
As we approach the final month of another consequential election year, the U.S. presidential race is in full swing. For government contractors, particularly those in marketing and communications, the results of the upcoming election will play a critical role in shaping business opportunities for years to come. Whether it’s policy initiatives or shifts in agency leadership, the decisions made by the next president will directly affect the direction of federal contracts, spending priorities, and overall market conditions.
With an extremely tight race between Vice President Kamala Harris and former President Donald Trump, the stakes are high. The winner will set the political agenda, influencing which programs are prioritized across all federal agencies. In particular, appointees in key leadership positions could impact how quickly contracts are awarded and how effectively agencies pursue long-term projects, especially if vacancies linger post-election.
As we’ve seen in recent years, the political landscape remains unpredictable. Regardless of the outcome on Election Day, government contractors need to be agile, planning for potential shifts in policy while preparing to capitalize on new opportunities.
In this 2024 special report from GrowthLab, we explore how the current political climate could affect federal marketing communications contracts. Rather than forecasting specific outcomes, we review historical data and trends to provide insights on where the market might be headed after November. Our aim is to help firms in the federal space navigate the uncertainty and position themselves for success over the next four years.
Download GrowthLab's full report here.
