In-house agency culture explored at "BRAND-SIDE: For creatives within" conference

The newly expanded two-day conference is designed to help internal creative teams attract and retain talent, as well as build a creative culture within a more traditional brand structure.

 

The One Club
New York, Estados Unidos
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The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming “BRAND-SIDE: For Creatives Within” conference, taking place October 16-17 at The Bridge Building in Nashville.

The newly expanded two-day conference is designed to help internal creative teams attract and retain talent, as well as build a creative culture within a more traditional brand structure.

BRAND-SIDE targets the inner dynamics of the best in-house creative departments, with sessions from some of the most acclaimed brand and marketing leaders in the industry. This one-of-a-kind experience will provide a behind-the-scenes look at the teams who build, maintain, and grow a brand’s presence in the market.

Top in-house creatives confirmed as speakers include:

  • Katie Allen, global VP of digital creative, Nike, The One Club board member
  • Sergio Claudio, global creative and technology executive
  • Taryn Crouthers, president, ATTN:
  • Melvin DeBerry, art director, Meta
  • Roman King, creative director, WNBA
  • Jess Kirkman, senior director of global brand creative, Mattel
  • James Kuczyński, creative director, brand & marketing, Duolingo
  • Fernando Machado, senior brand advisor, operating partner, The One Club board member
  • Rodrigo Moran, director, global head of creative, Meta
  • Jo Showsmith, VP, global CCO, Amazon
  • Leslie Sims, CMO, CCO, Impossible Foods, The One Club board member
  • Clare Stein, executive director, ATTN:
  • Christian Widlic, global head of brand design, Intuit Mailchimp

This impressive lineup of top brand-side creatives will lead sessions on topics such as how to establish a strong creative culture if the brand isn’t considered “creative”, the best way to steward a brand internally, connecting creativity to business impact, and more.

The conference is suited for both seasoned in-house leaders and those new to working at a brand, with an overarching focus on inspiration, connections, and practical applications to improve creative teams and output.

For more information and to register, please visit the “BRAND-SIDE: For Creatives Within” website. 

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