Yes, even down there, guys could use a little extra help. That’s why LYNX is launching
a fragrance especially designed for intimate areas—because smelling good should
never have limits.
Partnering once again with LOLA MullenLowe and directors Lionel Goldstein, the
brand is rolling out a disruptive series of 10-second micro-ads—snackable, high-impact
content designed to hit hard, fast, and everywhere. These ultra-short spots blend
entertainment with bold messaging, ensuring LYNX’s signature humor stays front and
center.
The campaign kicks off with the story of a basketball player who, mid-dunk, sparks an
unexpected attraction. Two additional films set in a movie theater and a boxing gym
remind guys that LYNX Body Spray is meant for the whole body—yes, everywhere.
And this is just the beginning. LYNX is doubling down on micro-ads, proving that
entertainment and bold storytelling are the perfect match. Expect more disruptive,
laugh-out-loud moments as LYNX continues to push boundaries and keep humor at
the heart of its message.
"This campaign proves that no matter the length, great storytelling and sharp humor can
make an impact everywhere," said Tomás Ostiglia, ECD at Lola MullenLowe.
“Young guys told us they wanted a solution that was suitable for their private parts, so
we created a lower body spray that is alcohol free with a gentler formula and subtler
scents. At the same time we wanted to have some fun reminding guys that with our
regular Lynx Body spray you can smell great everywhere else,” states Caroline Gregory,
Global Brand Director for AXE/LYNX.
Get ready—because confidence isn’t just a state of mind. It’s a full-body experience.
