Quigley-Simpson has announced the appointment of Carl Fremont as CEO. He will be overseeing management of all aspects of the agency, expanding its data and analytics practice and creative capabilities, as well as spearheading a mission to redefine what a modern performance marketing agency can be.
“Marketing has evolved and clients are holding their marketing investments to very high standards of performance and accountability. What’s needed to address this is a partner that brings together all of the marketing components – data, analytics, creative, media and strategy. When you can assess and analyze all of these together, not in siloes, you can make real time, action-oriented decisions that deliver outsized results,” said Carl Fremont. “From day one, Quigley-Simpson has been a place that creates dynamic work for brands to express what is meaningful to their audiences, as well as bring together the performance side to ultimately drive business outcomes. I’m thrilled to have the opportunity to help scale our offerings with current and new brand partners.”
Fremont joins from Quigley-Simpson from Wunderman Thompson, also having served as President of the Wavemaker-Wunderman Alliance, overseeing projects the two WPP agencies collaborated on. Prior to that he was the Global Chief Digital Officer for MEC/Wavemaker, growing the digital specialist talent to over 2,500 globally, and expanded digital derived revenue across channels by over 33%.
Carl also sits on the IAB Video board, the Breacancer.org board, and is the Chairman Emeritus of the Ad Club of New York. He is also highly active in industry diversity initiatives, and currently a mentor for She Runs it. Quiglely-Simpson has a workforce that is over a third multicultural, and a leadership team is comprised of more than 50% women.
“We’re excited for Carl to join us and bring his wealth of expertise and infectious enthusiasm,” said Renee Hill Young, Co-Founder, Quigley-Simpson. “Carl is very collaborative and has the ability to bring teams together, attract the best talent and move clients and work forward in a meaningful way. He has the same values that have been the foundation of Quigley-Simpson, and he will encourage and motivate us to think bigger and be bolder, which is a very good thing.”