Recently STARR Restaurants tapped NYC-based strategy and design practice Sub Rosa to redesign a more user-friendly website for 33 of the restaurant group’s restaurants across five cities. As the driving creative force behind the transformation, Sub Rosa created an engaging, easy-to-use and responsive digital experience reflective of STARR’s commitment to elevated design and sophisticated showmanship.
The STARR parent website serves as a responsive vessel for showcasing the best features from all of the restaurants, allowing for site visitors to actively engage in what was formerly a passive digital experience. The simplified design creates an easier ecommerce interaction and streamlines the reservation booking process; instead of having to go to the restaurant site directly, visitors are able to make reservations directly on STARR’s website through OpenTable. Designed with an accessible UX platform, the website also unveils a new cohesive brand code and visual identity for the group.
“Our main goal was to create an online experience that mirrors the immaculate experience of dining at the restaurants,” says Michael Ventura, founder of Sub Rosa.
Michael’s book, Applied Empathy: The New Language of Leadership was released by Simon & Schuster this past May exploring the ins and outs of using empathy in the workplace, and further demonstrating his expertise.
Founded in 2009, Sub Rosa is a strategy and design practice helping organizations worldwide explore, learn and grow. Practice areas include Insight Development, Organizational Change, Brand Design and Human Interaction, all of which are tied into Applied Empathy™—an original concept centered upon understanding consumers, colleagues and one’s self. They work with iconic brands and Fortune 500 companies, including GE, Verizon, Nike and Marriott, startups like Warby Parker and SoFi, and international entities like The United Nations and The Obama Administration.
