Last night TBWA\NZ was recognised as the Most Effective Agency of the Year at the Effie
Aotearoa New Zealand Awards and together with ANZ, the agency took out the top prize -
the Grand Effie.
The awards, presented by the Commercial Communications Council, recognise the most
effective advertising and marketing communications work in the country over the past
year. Campaigns for client partners ANZ Bank New Zealand and 2degrees saw TBWA\NZ
take home 10 trophies across 9 categories in addition to the Agency of the Year crown.
The Grand Effie was awarded for ANZ: From Dreaming Big to Knowing HOW; the campaign
was recognised for its tangible impact in helping Kiwis improve financial wellbeing. The
recognition comes a couple of months after the same campaign picked up a Gold at the
APAC Effie Awards.
The latest win adds to ANZ’s growing collection of accolades after being crowned BRAND
OF THE YEAR at the YouTube Marketing Awards by Mark Ritson.
Catherine Harris, Chief Executive, TBWA\NZ, says, “TBWA\NZ has worked tirelessly to
produce work that works for our client partners and to take out 11 awards, including the
Grand Effie is a phenomenal feat. To be announced as the Most Effective Agency of the Year
though, is the best recognition for our absolutely incredible strategy team and all of our
brilliant people who deliver excellence every day. We have the best clients in the country
and these awards are a testament to our partnerships with them. For ANZ and 2degrees to
be recognised at such a scale showed the power of the marketing teams and the work they
do with us.”
Shane Bradnick, Chief Creative Officer, TBWA\NZ, adds, “Last night’s awards were incredibly
humbling. I’m so proud of the entire team; their smarts and passion, and I’m so incredibly
thankful to our clients - for being bold, trusting us, choosing creativity and doing work that
has impact and drives real change.”
Joseph Judd, Head of Strategy, TBWA\NZ, concludes, “For our work to be acknowledged
across 11 Effie awards, across eight categories is something a Strategist dreams of and last
night dreams came true. I’m so proud of everyone at TBWA and our trusted client partners
at ANZ and 2degrees for producing powerful, effective.”
