A Shirt’s Not Just For Christmas, It’s For Life’
- Marca: Paddy Power
- País: Reino Unido
- Anunciante: Paddy Power PLC
| Título | A Shirt’s Not Just For Christmas, It’s For Life’ |
| Agencia | BBH |
| Campaña | Christmas 2024 |
| Anunciante | Paddy Power PLC |
| Marca | Paddy Power |
| Fecha de primera difusión/publicación | 2024 / 12 |
| Sector Empresarial | Lotería y juegos de azar |
| Sinopsis | The campaign stars Danny Dyer (complete with a full mullet) as a dad who kickstarts a lifetime of loyalty, and Eddie Hearn as a larger-than-life club owner, and takes a playful look at the moment every fan knows too well: unwrapping their first football shirt on Christmas morning. The heartfelt ode to lifelong football fandom follows Andy, a long-suffering fan of fictional Hardlypool United, through decades of devotion and disastrous haircuts - kicking off in the ‘80s, where young Andy unwraps his first football shirt from his dad on Christmas morning. Travelling through countless dodgy haircuts, leaky roofs in stadiums, big-money takeovers, then subsequent FFP heartbreak, we stick with Andy through it all - only to see the cycle repeat as he gifts his own son the same (terrible) team’s shirt. As he does, proud Danny - now a grandad - watches on, this time with no mullet but now 30 years older thanks to a four-hour stint of prosthetic makeovers! It’s a journey every football fan can relate to – the highs, the lows, and the indescribable feeling of belonging to something bigger, no matter how bad your team is. |
| Medio | Televisión |
| Duración | |
| Productora | Outsider |
| Sonido | String and Tins |
| Director de publicidad | Michelle Spillane |
| Director de publicidad | Harry Phillips |
| Director de publicidad | Leah Spears |
| Director de publicidad | Dan Oates |
| Director de publicidad | Marcus Richardson |
| Director de publicidad | Jonny Roberts |
| Director de publicidad | Jack Stewart |
| Deputy Executive Creative Director | Felipe Guimaraes |
| Director creativo adjunto | Lawrence Bushell |
| Director creativo adjunto | Luke Till |
| Responsable de conceptos / redactor | Kevin Masters |
| Director artístico | Christine Turner |
| Design Director | Miguel Sousa |
| Designer | Adam Buckland |
| Planificador de cuentas | Darius Pasalar |
| Managing Partner | Bobbie Gannon |
| Director de cuentas | Olivia Harte |
| Responsable de cuentas de agencia | Katie Headley |
| Ejecutivo de cuentas | Heath Lowe |
| Director de cuentas | Louis Haskell |
| Productor de la agencia | Zoe Lynch |
| Agency Production Assistant | Tina Mwazange |
| Agency Production Assistant | Pete Wiltshire |
| Content Creative | Ronald Olaibi |
| Content Creative | Lucy Russell-Bates |
| Realizador | Chris Balmond |
| Director de fotografía | Jaime Feliu-Torres |
| Productor ejecutivo | Richard Packer |
| Productor | Zeno Campbell |
| Montador | Sam Bould |
| Postproducción | ELMNTL |
| Postproducción | Alasdair Patrick |
| Grade | ELMNTL |
| Colorista | Henry Howard |
| VFX Artist | Antonio Jimenez |
| Sound Engineer | Culum Simpson |
| Music Supervision | Hywel Evans |
| Music Supervision | Black Sheep Studios |
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