TítuloFollow You Till I Die
Agencia
Campaña Follow You Till I Die
Anunciante Health Promotion Agency
Marca Quitline
Fecha de primera difusión/publicación
Sector Empresarial Hospitales & Clínicas
Lema Your best mate will follow you anywhere. Lead them well.
Sinopsis Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Medio Web Film
Duración
Banda Sonora Peter Van Der Fluit - Liquid Studios
Film Company
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Director de cuentas
Strategy Director
Agency Film Producer
Diseñador
Diseñador
Media Account Director
Media Planner
Director de publicidad
Director of Communications
Community Engagement
Digital Strategist
Social Media Manager
Communications Manager
Marketing
Communications Coordinator
Realizador
Productor ejecutivo
Productor de la productora
DP
Director artístico
Casting
Montador
Postproducción
Sonido
Compositor de música
Fotógrafo
Animal Wrangler

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