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| Título | Pep Talk - Peyton Manning Website |
| Agencia | MRM NY |
| Campaña | Peyton PepTalks - MasterCard |
| Anunciante | Mastercard International |
| Marca | MasterCard |
| Posted | Septiembre 2008 |
| Sector Empresarial | Tarjetas de crédito |
| Sinopsis | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
| Medio | Case Study |
| Duración | |
| Mercado | Estados Unidos |
| Más información | www.priceless.com |
| Productora | Epoch Films |
| Producción de sonido | Sound Lounge |
| Montaje | MacKenzie Cutler |
| Director del grupo de creación | Matt O'Rourke |
| Director artístico | Mat Bisher |
| Responsable de conceptos / redactor | Jason Schmall |
| Productor ejecutivo agencia | Julie Andariese |
| Realizador | Stacy Wall |
| Responsable de la creación | Joyce Thomas |
| Actor /Celebridad | Peyton Manning |