Título | If You're Happy |
Agencia | Wieden + Kennedy |
Campaña | Help With the Hard Part |
Anunciante | WeightWatchers |
Marca | Weight Watchers |
Fecha de primera difusión/publicación | 2014 / 11 |
Sector Empresarial | Servicios domésticos |
Lema | Help With The Hard Part |
Problema (Lengua original) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
Medio | Televisión |
Duración | |
Mercado | Estados Unidos |
Banda Sonora | If You're Happy and You Know It by Tony Babino |
Producción musical | Tonefarmer |
Director creativo | Michael Tabtabai |
Director creativo | Jason Kreher |
Productora | Bacon |
Realizador | Martin de Thurah |
Director ejecutivo de creación | Joe Staples |
Director ejecutivo de creación | Mark Fitzloff |
Responsable de conceptos / redactor | Brooke Barker |
Director artístico | Robbie Rane |
Productor de la agencia | Jennie Lindstrom |
Music Producer | Tiffany Senft |
Música | Raymond Loewy |
Music Producer | Liz Higgins |
Arreglista | Jared Hunter |
Autor de letras | Jared Hunter |