| Título | Spider |
| Agencia | BBH |
| Campaña | Spider - Mentos |
| Anunciante | Perfetti Van Melle |
| Marca | Mentos |
| Fecha de primera difusión/publicación | 2010 / 7 |
| Sector Empresarial | Golosinas y turrones |
| Lema | It's better to know what's coming next |
| Sinopsis | In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper. |
| Problema | Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'. |
| Medio | Televisión |
| Mercado | Filipinas, Tailandia, Nueva Zelanda |
| Sonido | Wave Studios |
| Montaje | Marshall Street Editors |
| Director de publicidad | Corrado Bianchi |
| Miembro del equipo creativo | Nadine Akle |
| Miembro del equipo creativo | Alex Ball |
| Director creativo | Rik Brown |
| Director creativo | Jon Fox |
| Director creativo | Matt Waller |
| Director creativo | Dave Monk |
| Productor de la agencia | Ben Davies |
| Montador | Spencer Fereszt |
| Postproducción | The Mill London |
| Director de fotografía | Ulrik Boel Bentzen |
| Productor | Simon Eakhurst |
| Realizador | Brian Hughes |
| Productora | Stink Films |
| Planificador de cuentas | Ross Berthinussen |
| Responsable de cuentas de agencia | Tom Woodhead |