| Título | Becoming Beckham |
| Agencia | adam&eveDDB |
| Campaña | Becoming Beckham |
| Anunciante | H&M |
| Marca | H&M |
| Posted | Abril 2016 |
| Sector Empresarial | Otros |
| Sinopsis | In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style. |
| Medio | Case Study |
| Duración | |
| Realizador | Sonny London |
| Productor de la productora | Sonny London |
| Montador | Marshall Street Editors |
| Responsable de la creación | Ben Priest |
| Director ejecutivo de creación | Ben Tollett |
| Director ejecutivo de creación | Richard Brim |
| Responsable de conceptos / redactor | Patrick McClelland |
| Director artístico | Feargal Ballance |
| Director de cuentas | James Rowe |
| Productor de la agencia | Ben Sharpe |
| Managing Director | Tammy Einav |
| Production Assistant | Jimena Seoane |
| Production Assistant | Anthony Falco |
| Realizador | Fredrik Bond |
| Productor de la productora | Alicia Richards |
| Montador | Tim Thornton-Allan |
| Assistant Editor | Matthew Pochettino |
| Assistant Editor | Phil Hignett |
| Postproducción | Justin Stiebel |
| Postproducción | The Mill |
| Lead VFX | Jonathan Westley |
| Lead VFX | The Mill |
| Sound Designer | Anthony Moore |
| Sound Designer | Factory Studios |
| Director creativo | Erik Zetterberg (H&M) |
| Director de proyectos | Fia Ingman (H&M) |
| Head of Marketing | Daniel Hermann (H&M) |