Título | Guide Dogs support |
Agencia | The Gate |
Campaña | We Find the Way |
Anunciante | Guide Dogs |
Marca | Guide Dogs |
Fecha de primera difusión/publicación | 2023 / 3 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Sinopsis | The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood. |
Filosofía | The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic. |
Medio | Televisión |
Duración | |
Production (Agency) | Dark Energy Films |
Editorial | Marshall Street Editors |
Responsable de la creación | Lucas Peon |
Miembro del equipo creativo | Charlie Smith |
Miembro del equipo creativo | Max Gill-Engel |
Director de cuentas | Rachel Furness |
Ejecutivo de cuentas | Georgina Smellie |
Productor de la agencia | Katy Hampson |
production director | Arni Thor-Jonsson |
Producer | Phil Barnes |
Production Assistant | Jamilla Hardy |
Productor ejecutivo | Matt Brown |
Director de proyectos | Poppy Shafto |
Post Production/VFX | Creative Outpost |
Montador | John Mayes |