| Título | YourWagen |
| Agencia | adam&eveDDB |
| Campaña | YourWagen |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Fecha de primera difusión/publicación | 2024 / 5 |
| Sector Empresarial | Automóviles |
| Filosofía | Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, ‘YourWagen’ stems from the Volkswagen brand name, literally meaning ‘people’s car’, and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024. The brand platform launches with a TV campaign of the same name, showcasing the scale and intensity of Volkswagen fandom, through real-life car love stories of Volkswagen owners. Championing the people that make the Volkswagen brand special, the campaign aims to demonstrate that “Without the Volks, there is no Wagen”. The hero 60-second spot, illustrates the central role a Volkswagen car plays in the lives of so many, vividly brought to life through a series of family archive snapshots, home movies and specially-shot footage, all set to the 1970s hit ‘Thank You for Being a Friend’ by Andrew Gold. The diverse array of Volkswagen owners and how they use their cars include the ‘MumsWagen’, ‘NansWagen’, ‘SnoozeWagen’, ‘WalkiesWagen’ and ‘HolidayWagen’, while Volkswagen cars feature in key life moments such as weddings and raising a family, with ‘StagWagen’, ‘WeddingWagen’ and ‘TripleTroubleWagen’. The film ends with the key message ‘YourWagen’. Without the Volks, there is no Wagen’. Exploring the heart-warming stories that demonstrate the brand’s iconic status, the campaign exclusively features real Volkswagen drivers recruited from across the UK via recruitment agency Six Minutes. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early-stages of creative development. As part of the campaign, Volkswagen tells the deeper stories of their fans’ relationships with their cars, across social and digital in partnership with Tribal. The campaign is running across TV, VOD, social and owned channels until June 30, with a second burst to follow later in the year. The UK TV ad, directed by Finn McGough through production company Dark Energy Films, breaks on May 4 in the UK. Media was handled by PHD and Tribal developed the online experience and organic social creative. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | ‘Thank You for Being a Friend’ by Andrew Gold |
| Media Agency | PHD UK |
| Productora | Dark Energy Films |
| Montaje | Marshall Street Editors |
| Director de publicidad | Rod McLeod |
| Director de publicidad | Sarah Cox-Thornley |
| Director de publicidad | Glyn Butterworth |
| Director de publicidad | Laura Ayers |
| Director de publicidad | Nic Burrows |
| Director de publicidad | Hannah Davis |
| Director de publicidad | Fiona Jones |
| Director de publicidad | Rob Punshon |
| Director de publicidad | Marianne Bearton |
| Director de publicidad | Katie Williams |
| Responsable de la creación | Richard Brim |
| Director ejecutivo de creación | Ant Nelson |
| Director ejecutivo de creación | Mike Sutherland |
| Director creativo | Tim Vance |
| Director creativo | Paul Knott |
| Senior Creative | Chloe Pope |
| Social Creative | Molly Johnstone |
| Chief Strategy Officer | Martin Beverley |
| Strategy Director | Jack Spicer |
| Strategist | Oscar Beach |
| Executive Chair | Tammy Einav |
| Chief Client Officer | Sam Le Coeur |
| Business Lead | Nick Wilkie |
| Business Lead | Piers Raffo |
| Director de cuentas | Isabella Best |
| Director de cuentas | Jono Shaw |
| Responsable de cuentas de agencia | Freddie Reeve |
| Ejecutivo de cuentas | Bella Bisset |
| Productor de la agencia | Mary Fostiropoulos |
| Productor de la agencia | Holly Pienaar |
| Productor de la agencia | Charlotte Ellison |
| Operations Director | Stuart Heyburn |
| Project Director | Rasha Noronha |
| Project Director | Jane Bartram |
| Director de proyectos | Ella Rivron |
| Analytics Director | Luke Williams |
| Senior Legal Counsel | Tom Campbell |
| Digital Agency | Tribal London |
| Director ejecutivo de creación | Victoria Buchanan |
| Director creativo | Rhys Edwards |
| Director creativo | Dave Sullivan |
| Head of Design | James Monaghan |
| Diseñador | Maria Gimeno |
| Senior Motion Designer | Raphael Bejar |
| Social Media Director | Ellie Bloomfield |
| Social Media Producer | Shqip Osmani |
| CX | Charlotte Levine |
| Senior Project Manager | Joanne Ackuaku |
| Technical Lead Front End | Aaron Rackley |
| VP Technology | Gary Jobe |
| VP Strategy | Mark Geden |
| Business Director | Alexis Jamgotchian |
| Director de cuentas | Anna Vigerland |
| Director Marketing Science | Bradley Williamson |
| Senior Analyst Marketing Science | Joe Thompson |
| Associate Analyst Marketing Science | Danlin Lyu |
| Chief Client Officer | Toby Nettle |
| Managing Partner | Hiot Shawl |
| Client Partner | Alban Treglohan |
| Planning Partner | Kirsty McMeekin |
| Media Business Director | Sarah Harte |
| Planning Associate Director | Alexandra Thompson |
| Planning Senior Executive | Andre Lenclume |
| AV Director | James Hawkins |
| Biddable Manager | Macaullay Hollywood |
| Client Manager | Andrew Bowen |
| Realizador | Finn McGough |
| Productor | Jonn Stopp |
| Managing Director/ Executive Producer | Matt Brown |
| Director de producción | Lucy Morton-Hicks |
| Director de fotografía | Luke Jacobs |
| Casting Producer | Ciara Kennedy |
| Socials Videographer | Chris Turner |
| Montador | Jinx Godfrey |
| Social Editor | Spencer Ferszt |
| Social Editor | Guy Savin |
| Social Editor | Toby Conway-Hughes |
| Social Editor | Oliver Morgan |
| Assistant Editor | Joshua Sampson |
| Editorial Producer | S.J. O’Mara |
| Audio Post Production | Sine Audio |
| Sound Engineer | Phil Bolland |
| Sound Engineer | Frankie Beirne |
| Sound Managing Director | Julian Marshall |