TítuloFilm 4 Idents
Agencia
Campaña Film 4 Idents
Anunciante Direct Line
Marca Direct Line
PostedJulio 2020
Sector Empresarial Seguros
Filosofía In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Medio Case Study
Duración
Montaje
Postproducción
Productora
Responsable de la creación
Director ejecutivo de creación
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Business Leader
Director de cuentas
Responsable de cuentas de agencia
Planificador estratégico
Productor de la agencia
Production Supervisor
Realizador
Productor ejecutivo
Productor
Montador
Post-production Producer
Empresa de creación sonora
Sound Designer
Brand Director
Marketing Manager
Manager, Brand Marketing
Partner
Business Director
Head of Sponsorship & Events
Director de producción
Associate Director

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