| Título | Cardless Cash |
| Agencia | Saatchi & Saatchi |
| Campaña | ‘Power of Thumbs’ |
| Anunciante | St. George Bank Limited |
| Marca | St George |
| Fecha de primera difusión/publicación | 2015 / 8 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
| Medio | Web Film |
| Duración | |
| Más información | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
| Productora | Photoplay Films |
| Director ejecutivo de creación | Mike Spirkovski |
| Director artístico | Pierre-Antoine Gilles |
| Responsable de conceptos / redactor | Guy Hobbs |
| Managing Partner | Toby Aldred |
| Business Director | Suzanne Leddin |
| Productor ejecutivo agencia | Paul Johnston |
| Realizador | Scott Otto Anderson |
| Productor ejecutivo | Oliver Lawrance |
| Director de fotografía | Daniel Ardilley |
| Jefe de decorados | Virginia Mesiti |
| Montador | Simon Njoo |
| Postproducción | FSM VFX |
| Lead VFX | Howard Hill |
| Post-production Producer | Tina Braham |
| Sonido | Nylon Studios |