| Título | Grow Your Mind |
| Agencia | WiTH COLLECTIVE |
| Campaña | Grow Your Mind |
| Anunciante | Audible, Inc. |
| Marca | Audible.com |
| Fecha de primera difusión/publicación | 2017 / 8 |
| Sector Empresarial | Sitios de diversión y recreo |
| Sinopsis | The ‘Grow Your Mind’ campaign was backed up by Audible-commissioned research which found that 62 per cent of Aussies want to grow their mind, but 35 per cent are unsure of how to do so. The video content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book. One video features a flustered Jane Austen in a bonnet with a preoccupied reader, while the other focuses on a self- help author and a busy working mum. The integrated campaign spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram. Audible.com.au worked with a host of agencies to bring the campaign to life. WiTH Collective led creative and production, media booking was handled by M2M, publicity was managed by Poem, and We Are Social led social and influencer work. To help Australians kick start their journey, Audible.com.au partnered with researchers from the Brain and Mind Centre to create The 24 Best Audiobooks to Grow the Mind. Featuring fiction and non-fiction, the literary guide was built on insights from neuroplasticity research and takes a science-based approach to smartening up. |
| Medio | Televisión |
| Duración | |
| Productora | Photoplay Films |
| Director de publicidad | Sara McConkey |
| Director de publicidad | Melissa Gompes |
| Media Buy | M2M |
| Media Agency | Poem |
| Social Media Agency | We Are Social |
| Realizador | Gary John |
| Productor ejecutivo | Oliver Lawrance |
| Productor | Bonnie Fay |
| Postproducción | The Editors |
| Sonido | Rumble Studios |