TítuloWhen Too Strong Is Too Much
Agencia
Campaña When Too Strong Is Too Much
Anunciante Young Henrys
Marca Young Henrys
PostedOctubre 2019
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis For the launch of new mid-strength beer ‘The Stayer’, beloved Sydney brewer Young Henrys enlisted Playtime director Stef Smith to command the giggles. In her distinctive, off-the-wall directing style, Stef shoots a hilarious montage of everyday disasters: hitting a cricket ball through a car window, putting a hammer through a plaster wall, spilling a jar of sauce on a white cardigan, sending a love heart emoji to that person you’ve only just met. The point is, sometimes 'too strong is too much’ and with 'The Stayer', Young Henrys reminds us that sometimes mid-strength is just the right strength. Combining blundering slapstick, idiosyncratic art direction and the kind of stilted, self-deprecating narration that Australians do so well, Stef Smith has delivered a side-splitting spot that marks her as a comedy director on the rise.
Medio Televisión
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Productor
Director de fotografía
Jefe de decorados
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Lead Sound Designer
Compositor de música

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