Halal

Amsterdam, Países Bajos
TítuloReverse
Título (Lengua original)Future is Forwards
Agencia
Campaña Ride the Future
Anunciante Vanmoof
Marca Vanmoof
Fecha de primera difusión/publicación 2021 / 8
Sector Empresarial Bicicletas
Sinopsis The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight.
Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need.
Medio Televisión
Duración
Productora
Director creativo
Responsable de la producción
Director de proyectos
Realizador
Director de fotografía
Productor ejecutivo
Productor de la productora
Productor de la productora
Production Coordinator
Service Production Shelter
Montador
Empresa de creación sonora
Producción musical
Grading
Postproducción
Chief Marketing Officer (CMO)

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