| Título | Both of You - Robert |
| Agencia | Amsterdam Worldwide Group |
| Campaña | Both of You |
| Anunciante | Sony / Intel |
| Marca | Intel® |
| Fecha de primera difusión/publicación | 2013 / 12 |
| Producto | Intel® i5 |
| Sector Empresarial | Ordenadores personales, organizadores personales (PDAs) y calculadoras |
| Sinopsis | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
| Filosofía | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Resultado | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Medio | Web Film |
| Duración | |
| Más información | http://www.youtube.com/watch?v=eDZH30PkM08 |
| Postproducción | Darlings Post |
| Producción musical | Audentity Music & Sound |
| Director ejecutivo de creación | Richard Gorodecky |
| Director artístico | Richard Gorodecky |
| Responsable de conceptos / redactor | Richard Gorodecky |
| Director artístico | Laurie Lacourt |
| Responsable de conceptos / redactor | Chermine Assadian |
| Director artístico | Fabian Hupfauf |
| Director artístico | Daniel Peirón |
| Responsable de conceptos / redactor | Karen Cardy |
| Productor | Neil Henry |
| Productor | Jan-Peter Wiersma |
| Director de cuentas | Megan Wooding |
| Responsable de cuentas de agencia | KaMing Kho |
| Strategic Planning Director | Uli Kurtenbach |
| Productora | Frontier Films |
| Realizador | Matthew Bissonnette |
| Director de fotografía | Kris Belchevski |
| Director artístico | Patricia Christie |
| Productor ejecutivo | Simon Dragland |
| Productor ejecutivo | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Compositor de música | Niels den Otter |
| Compositor de música | Guido Maat |
| Compositor de música | Rogier de Nijs |