TítuloSexy Fingers
Agencia
Campaña Sexy Fingers
Anunciante Aides
Marca AIDES
Fecha de primera difusión/publicación
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Lema Sexy Fingers
Filosofía The french organization AIDES and JWT Paris launches SEXY FINGERS.
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).
AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease.
www.aides.org 
Medio Interactivo
Banda Sonora Flairs
Más información
Desarrollo multimedia
Producción
Música / sonido
Productor ejecutivo agencia
Illustrator
Director artístico
Director ejecutivo de creación

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