| Título | Story behind the Scenes |
| Agencia | Y&R London |
| Campaña | 2015 Poppy Appeal campaign |
| Anunciante | The Royal British Legion |
| Marca | The Royal British Legion |
| Fecha de primera difusión/publicación | 2015 / 10 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| Medio | Web Film |
| Duración | |
| Productora | Stink Films |
| Director de publicidad | Gary Ryan |
| Director creativo | Psembi Kinstan |
| Director artístico | Alex Bamford |
| Director de cuentas | Ben Boyles |
| Strategy Director | Fran Miles |
| Responsable de cuentas de agencia | Max Bennett |
| Productor de la agencia | Bob Loyal |
| Productor de la agencia | Martin Caulfield |
| Fotógrafo | Tom Reeves |
| Realizador | HILOW |
| Productor ejecutivo | Jon Chads |
| Director de fotografía | Joseph Gainsborough |
| Sonido | Richard Enterazi |
| Montaje | HILOW |
| Montador | Qasim Arshad |
| Mixer | Barni Sparkes |
| Mixer | Suite TV |