| Título | Singin' in the Rain |
| Agencia | adam&eveDDB |
| Campaña | Volkswagen British Campaigns |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Fecha de primera difusión/publicación | 2005 / 1 |
| Producto | Golf GTI |
| Sector Empresarial | Automóviles compactos y pequeños |
| Lema | The new Golf GTI. The original, updated. |
| Sinopsis | A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI. |
| Filosofía | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Problema | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Resultado | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Banda Sonora | Singin' in the Rain |
| Productora | Stink Films |
| Montaje | Marshall Street Editors |
| Actor /Celebridad | Gene Kelly |
| Música | Mint Royale |
| Director artístico | Steven Jones |
| Realizador | Ne-o |
| Responsable de conceptos / redactor | Martin Loraine |
| Director creativo | Jeremy Craigen |
| Responsable de cuentas de agencia | Matt Ross |
| Productor de la agencia | Richard Chambers |
| Productor | Blake Powell |
| Montador | Tim Thornton-Allen |
| Cinematografia | Patrick Duroux |
| Efectos especiales | Alex Lovejoy |
| Efectos especiales | Christophe Damiano |
| Efectos especiales | MPC |
| Estudio de grabación | Mad Planet |