| Título | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Agencia | Publicis Italy |
| Campaña | When You Drive, Never Drink |
| Anunciante | Heineken |
| Marca | Heineken |
| Fecha de primera difusión/publicación | 2016 / 9 |
| Producto | Formula 1 Sponsorship |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
| Medio | Televisión |
| Duración | |
| Actor /Celebridad | Jackie Stewart |
| Brand Director | Gianluca Di Tondo |
| Responsable de la creación | Bruno Bertelli |
| Director ejecutivo de creación | Cristiana Boccassini |
| Responsable de conceptos / redactor | Bruno Vohwinkel |
| Director artístico | Alessandro Candito |
| Planificador estratégico | James Moore |
| Director de cuentas | Lorenza Montorfano |
| Responsable de cuentas de agencia | Silvia Ghiretti |
| Productor de la agencia | Mariella Maiorano |
| Realizador | Gary Freedman |
| Productor ejecutivo | Christiane Dressler |
| Productor de la productora | Jason Kemp |
| Director de fotografía | Stéphane Vallée |
| Postproducción | MPC London |
| Director creativo | Bill McNamara |
| Efectos especiales | Adam Crocker |
| Efectos especiales | Phil Whalley |
| Grading/Online | MPC |
| Colorista | Jean-Clément Soret |
| Productora | Anorak |
| Música | Sizzer |
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