KFC - "Colonel Sanders : LA LEGENDE, L'HOMME, LE POULET"

SID LEE PARIS

SID LEE PARIS Paris, Francia

9007

Marca: KFC
País: Francia

Anunciante: KFC

Título	Colonel Sanders : LA LEGENDE, L'HOMME, LE POULET
Agencia	SID LEE PARIS
Campaña	Colonel Sanders : LA LEGENDE, L'HOMME, LE POULET
Anunciante	KFC
Marca	KFC
Fecha de primera difusión/publicación	2018 / 1
Sector Empresarial	Comida
Filosofía	Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now. KFC, along with its agency Sid Lee Paris, are building his story, launching a new communication platform to kick off the year. The campaign’s inauguration began with an epic 90’ film directed by Jeff Low (La\Pac), which aired in prime time, introducing the enigmatic figure to the population for the first time. The film follows the Colonel who, after overhearing two young Frenchmen chatting indifferently about his chicken, embarks on a journey from Kentucky to the Gallic country. Intent on introducing himself, he’s prepared to confront any challenge to explain that his is no ordinary bucket of chicken, that his secret blend of 11 herbs and spices took him over 40 years to perfect (in a remarkably strong American accent of course, lest we forget his origins). In a veritable advertising block-buster we follow Colonel Sanders, bucket in hand, along a remarkable world tour, as he water-skis on the backs of crocodiles, performs stunt double-worthy manoeuvers on a motorcycle and defiantly refuses to reveal his secret recipe during an interrogation. Whether traveling by submarine or trudging through the desert, he is steadfast with his mission The orchestration of Colonel Sanders’s welcome was befitting of any celebrity, with: o An outdoor campaign to announce his arrival o A Twitter Uptime activation that posted a tweet every minute for the hour leading up to the film’s launch o An interview with pop culture site Konbini And even internally at the brand a number of KFC employees were treated to an exclusive in-person introduction to the Colonel who delivered a keynote speech. The launch of Colonel Sanders is only the first chapter in a new history for the brand, a story that will continue throughout the year. So, it’s safe to say, this isn’t the last we’ll be hearing from the colonel.
Medio	Televisión y Cine
Duración	90 seconds
Strategist	Patrice Zamy
President	johan delpuech
Music Producer	Sanjiv Sen
Managing Director	Mehdi Benali
Head of TV/ Production	Thomas Laget
Head of Strategy	Benoît Pellevoizin
Director creativo	Céline Et Clément Mornet-Landa
Responsable de conceptos / redactor	Simon Lamasa
Director ejecutivo de creación	Sylvain Thirache
Brand Supervisor	Frédéric Levacher
Brand Supervisor	Pascale Laborde
Brand Supervisor	Sophie Lacroix
Brand Supervisor	Cécile Lequeux
Director artístico	Sophie Dherbecourt
Agency Production	Marine Redon
Responsable de cuentas de agencia	Benoit Fernandes
Account Director	Héloïse Marchal
Sound Production	Schmooze
Producer	Jane Jamaux and Paul Crehange
Post Production House	Mathematic
Productora	La\Pac
Producer	Delphine Guérin
DOP	Martin Ruhe
Director	Jeff Low