| Título | Accident |
| Agencia | Saatchi & Saatchi |
| Campaña | COI/Army Recruitment |
| Anunciante | Central Office of Information |
| Marca | Recruitment |
| Fecha de primera difusión/publicación | 1998 / 4 |
| Producto | Ethnic Minority Recruitment |
| Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
| Lema | Army. Be the best |
| Sinopsis | Open on the scene of a jeep accident. Our point of view camera sees 2 casualties: a white guy who's unconscious and a black guy who's screaming. Caption: 'Who do you help first?' Our point of view camera starts to treat the white guy even though the black guy still calls out. Caption: 'Soldiers are trained to deal with silent casualties first. Whatever the colour of their skin'. As our point of view camera moves, we see our reflection - and we have been black all along |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | Weilands |
| Director creativo | Adam Kean |
| Director creativo adjunto | Alexandra Taylor |
| Responsable de conceptos / redactor | Adam Kean |
| Director artístico | Alexandra Taylor |
| Productor de la agencia | Sally-Ann Dale |
| Realizador | Paul Weiland |
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