| Título | Key Party |
| Agencia | Saatchi & Saatchi |
| Campaña | A Car to Be Proud of - Toyota |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Posted | Agosto 2004 |
| Producto | Corolla |
| Sector Empresarial | Automóviles |
| Lema | Corolla. A car to proud of. |
| Filosofía | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Problema | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Resultado | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Productora | Outsider |
| Montaje | Johnny Bongo |
| Empresa de creación sonora | Triangle Television |
| Productor de la agencia | Emma Scott |
| Ejecutivo de cuentas | Cameron Harland |
| Director creativo | Tony Granger |
| Responsable de conceptos / redactor | Michael Campbell |
| Director artístico | Colin Jones |
| Productor | Anna Hashmi |
| Realizador | Matthijs van Heijningen Jr |
| Director de fotografía | Joost van Gelder |
| Montador | Jonno Griffiths |
| Empresa de creación sonora | Ben Leeves |
| Planificador de cuentas | Adrian Zambardino |
| Planificador estratégico | Lindsay Parnell |
| Business Director | Paul Philpott |
| Board Account Planner | Adrian Zambardino |
| Director de publicidad | Paul Philpott |
| Commercial Director | Paul Philpott |
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