| Título | Powerball |
| Agencia | Roose & Partners |
| Campaña | Powerball |
| Anunciante | Reckitt Benckiser |
| Marca | Finish Powerball |
| Posted | Marzo 2000 |
| Producto | Dishwasher Products |
| Sector Empresarial | Productos para la casa y mantenimiento |
| Lema | Our Ultimate Finish |
| Sinopsis | FINISH: COOL, CLINICAL AND TOTALLY IN CONTROL In the low interest area of dishwasher detergent, and despite fierce competition from P&G, Finish remains the undisputed market leader. Based on the insight that consumers were not motivated by soft, emotional values, Roose developed an advertising style that was consistently cool, clinical and efficient. The TV launch of successive innovations - Double Action tablets and the Powerball system, coupled with this distinctive brand imagery, has put clear blue water between Finish and its rivals. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Nick Fordham |
| Director creativo adjunto | Danny Lloyd |
| Responsable de conceptos / redactor | Kate Ward |
| Director artístico | Andy Wyton |
| Productor de la agencia | Jessica Ferguson |
| Realizador | Julian Gibbs |
| Productora | SVC |
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