Título | Wide Open Spaces |
Agencia | Roose & Partners |
Campaña | New Shogun - Mitsubishi |
Anunciante | Mitsubishi Motors of North America |
Marca | Mitsubishi |
Posted | Diciembre 2000 |
Producto | Shogun |
Sector Empresarial | Automóviles |
Lema | Identify Yourself |
Sinopsis | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
Medio | Publicidad en revistas |
Mercado | Reino Unido |
Director creativo | Nick Fordham |
Responsable de conceptos / redactor | Matt Bartley |
Director artístico | Andy Wyton |