Michael Dolan
Digital Media Strategist at Pereira O'Dell
San Francisco, Estados Unidos
TítuloIt's More Than Just Chocolate
Campaña It's More Than Just Chocolate
Anunciante Godiva
Marca Godiva
Fecha de primera difusión/publicación
Sector Empresarial Chocolate
Lema It's More Than Just Chocolate
Sinopsis Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef.
In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships. 
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