Godiva - "The Box that Keeps Giving"

McCann Worldgroup

McCann Worldgroup New York, Estados Unidos

29922

Título	The Box that Keeps Giving
Agencia	McCann Worldgroup
Campaña	The Box That Keeps Giving
Anunciante	Godiva
Marca	Godiva
Fecha de primera difusión/publicación	2016 / 11
Sector Empresarial	Chocolate
Sinopsis	At Christmas time, all brands urge people to give their products. But Godiva wanted to inspire real generosity. To do this, the agency created an entirely new way to give: a chocolate box that unfolds like a Russian Matryoshka "nesting" doll, containing boxes that you can enjoy, and others that you can share. The Box That Keeps Giving turns one box of chocolates into a chain of generosity.
Medio	Packaging, marcas y diseño
Duración	48 seconds
Responsable de la creación	Eric Silver
Responsable de la creación	Tom Murphy
Responsable de la creación	Sean Bryan
Director artístico	Lizzie Wilson
Responsable de conceptos / redactor	Tali Gumbiner
Responsable de conceptos / redactor	Tori Nygren
Integrated Producer	Deb Archambault
Integrated Producer	Alexis Mead
Director de cuentas	Olivia Heeren
Jefe de cuentas	Megumi Sasada
Director de proyectos	Leah Kennedy
Director de proyectos	Cares Mason
Chief Strategy Officer	Steve Zaroff
Strategist	James Stevens
Diseñador	David Mashburn
Diseñador	George Katz
Diseñador	Ethan Buller
Diseñador	Shelby Hipol
Diseñador	Nel Sparkman
Music Producer	Dan Gross