| Título | Even More Drama-STAT |
| Brief | TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”. |
| Agencia |
McCann Worldgroup
|
| Campaña |
The TV Doctors of America
|
| Anunciante |
CIGNA
|
| Marca |
CIGNA
|
| Posted | Noviembre 2017 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos
|
| Sinopsis | Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup. |
| Medio |
Televisión
|
| Responsable de la creación |
Eric Silver
|
| Responsable de la creación |
Tom Murphy
|
| Responsable de la creación |
Sean Bryan
|
| Director ejecutivo de creación |
Larry Platt
|
| Music Producer |
Dan Gross
|
| Realizador |
Grant Heslov
|
| Director de cuentas |
Colleen Moisio
|
| Ejecutivo de cuentas |
Mike Morettoni
|
| Responsable de conceptos / redactor |
James Santiago
|
| Responsable de conceptos / redactor |
Regina Strong
|
| Director artístico |
Cheryl Thrower
|
| Director artístico |
Astrid Andujar
|
| Director creativo |
Laurie Messina
|
| Director creativo |
Emmeli Österdahl
|
| Strategist |
Collin Peters
|
| Director artístico |
Ferdinand Daniele
|
| Responsable de conceptos / redactor |
Tom Weingard
|
| Director artístico |
Daniel Aykurt
|
| Responsable de conceptos / redactor |
Donnell Johnson
|
| Productor ejecutivo |
Amanda Revere
|
| Producción musical |
JSM / New York
|
| Responsable de la creación |
Sung Chang
|
| Telecine Company |
Lisa Goldberg
|
| Associate Project Manager |
Connie Tejada
|
| Director de proyectos |
Jennifer Yuan
|
| Editorial Company Executive Producer |
Cut + Run
|
| Assistant Editor |
Beau Dickson
|
| Montaje |
Jon Grover
|
| Director of Project Management |
Charelle Shaw
|
| Jefe de cuentas |
Jay Cohen
|
| Director de cuentas |
Clifford Strashun
|
| Director de fotografía |
Phedon Papamichael
|
| Productor ejecutivo |
Jimmy Evans
|
| SVP Account Director |
Jan Lemke
|
| Director del grupo de creación |
Danny Rodriguez
|
| Responsable de conceptos / redactor |
Dan Colburn
|
| Chief Production Officer |
Nathy Aviram
|
| Executive Integrated Producer |
Kathy Love
|
| Senior Producer |
Cindi Blondell
|
| Integrated Producer |
Wendy Leahy
|
| Executive Music Producer |
Eric Johnson
|
| Group Account Director |
Matthew Cunnell
|
| Group Strategy Director |
Julianna Katrancha
|
| Associate Social Director |
Lisa Goldberg
|
| Senior Art Director |
Jesse Yowell
|
| Global Account Director |
Veronica Bertran
|
| Assistant Account Executive |
Emma Langston
|