Nike - "Nike By You"

Gretel

5180

Título	Nike By You
Agencia	Gretel
Campaña	Nike By You
Anunciante	Nike
Marca	Nike
Fecha de primera difusión/publicación	2019
Sector Empresarial	Ropa, moda y calzado
Filosofía	Our assignment began as a straightforward task: clarify the communication of Nike iD. But it quickly grew in nature, becoming a bigger assignment to define co-creation within Nike – between brand and consumer, empowering athletes* to design, discover and celebrate their individuality. To do so, we created a system that visually communicated close collaboration. Now, Nike forms the base layer, acting as the technical innovator, while athletes are given free rein to bring their personal creativity and style to life. Together, the elements express the new collaborative world of Nike By You.
Medio	Packaging, marcas y diseño
Director ejecutivo de creación	Greg Hahn
Strategy Director	Daniel Edmundson
Strategist	Carter Bird
Designer	Andrew Keating
Designer	Elaan Bourn
Director creativo adjunto	Simon Chong
Head of Design	Dylan Mulvaney
Animator	Eddy Nieto
Project Manager	Claire Banks
Creative Strategy	Jonathan Hum
Director creativo	Colin Cornwell
Director creativo	Meirion Pritchard
Brand Marketing	Keely Phillips
Brand Marketing	Tyler Willingham
Design Studio	Gretel
Operations	Nicole Ishida