Título | The Fiddle |
Agencia | Publicis Sapient |
Campaña | Under the Hood of Country Music |
Anunciante | Fiat Chrysler Automobiles |
Marca | Ram |
Posted | Octubre 2015 |
Sector Empresarial | Automóviles |
Sinopsis | Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together. |
Medio | Web Film |
Duración | |
Director creativo | Alan Pafenbach |
Director artístico | Tyler Smith |
Productor de la productora | Mike Diaz |
Director creativo adjunto | Giancarlo Pisani |
Responsable de conceptos / redactor | Nick Nelson |
Director artístico | Shawn Carroll |
Cinematografia | Carson Lund |
Montador | Carson Lund |
Director artístico | John Bogan |
Diseñador | Charlie Barber |
Responsable de conceptos / redactor | Lawrence Wang |
Productor delegado | Andrew Mui |
Director de proyectos | Allyson Mecca |
Director de proyectos | Jenna Deutsch |
Supervisor de clientes | Jerome Moore |