Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, Reino Unido
TítuloVictory fridge
Agencia
Campaña Victory fridge
Anunciante ABInbev / Grupo Modelo
Marca Bud Light
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis The Cleveland Browns’ win-less 2017 NFL season was one of the most disheartening in football history. But fans remained loyal. Bud Light, the NFL’s official beer sponsor, wanted to honor the team's supporters and give fans a celebration to remember if the Browns finally won. Enter Victory Fridges. The refrigerators were installed in bars, stocked with limited edition Bud Lights, and sealed with WiFi connected locks until the big day. Throughout the season, Bud Light dominated local and national conversation. When the Browns finally won, all the fridges simultaneously unlocked, sharing thousands of celebratory Bud Lights with fans.
Medio Relaciones públicas
Duración
EVP
Vice President (VP)
Vice President (VP)
Senior Manager
Director creativo
Senior Associate
Junior Associate
Associate
Director, Marketing Communications and Media
Partnerships Director

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