Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, Reino Unido
TítuloIKEA Bedtime
Campaña IKEA Bedtime
Anunciante IKEA
Marca IKEA
Fecha de primera difusión/publicación
Sector Empresarial Utensilios domésticos, decoración y jardinería
Sinopsis We’re in the midst of a sleep epidemic as people neglect their bedtime for work, TV, and social media, including the worst culprit: late-night YouTube videos. IKEA decided to remind people of the importance of sleep at the exact time they were avoiding it. All night long, we targeted everyone still up watching YouTube videos with uniquely customized time-specific messages asking why they were awake, calling out the exact time and video they were watching, and exactly how many hours were left until IKEA opened so they could go buy a better mattress. Our messages were integrated with time-triggered digital boards that told people to go sleep, along with targeted spots on TV and online. People were shocked, impressed and truly freaked out over how IKEA knew exactly what they were watching, at exactly what time, and exactly where, resulting in a 108% lift in brand interest and 672% lift in product interest, the highest result Google has ever seen in any brand.
Medio Interactivo
Music and Sound Company
Media Agency
Director creativo
Director creativo
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Assistant Editor
Director de fotografía
Productor ejecutivo
Productor delegado
Online Artist
Grade Artist
Productor de sonido
Ingeniero de sonido
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Managing Director
Managing Director
Planning Director
Group Manager - Buying
Group Manager - Planning
Planning Team

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