Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, Reino Unido
TítuloIKEA Bedtime
Campaña IKEA Bedtime
Anunciante IKEA
Marca IKEA
Fecha de primera difusión/publicación
Sector Empresarial Utensilios domésticos, decoración y jardinería
Sinopsis The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors.
Medio Interactivo
Music and Sound Company
Media Agency
Director creativo
Director creativo
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Assistant Editor
Director de fotografía
Productor ejecutivo
Productor delegado
Online Artist
Grade Artist
Productor de sonido
Ingeniero de sonido
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Managing Director
Managing Director
Planning Director
Group Manager - Buying
Group Manager - Planning
Planning Team

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