|Agencia||Rethink Communications Inc.|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Utensilios domésticos, decoración y jardinería|
|Sinopsis||We’re in the midst of a sleep epidemic as people neglect their bedtime for work, TV, and social media, including the worst culprit: late-night YouTube videos. IKEA decided to remind people of the importance of sleep at the exact time they were avoiding it. All night long, we targeted everyone still up watching YouTube videos with uniquely customized time-specific messages asking why they were awake, calling out the exact time and video they were watching, and exactly how many hours were left until IKEA opened so they could go buy a better mattress. Our messages were integrated with time-triggered digital boards that told people to go sleep, along with targeted spots on TV and online. People were shocked, impressed and truly freaked out over how IKEA knew exactly what they were watching, at exactly what time, and exactly where, resulting in a 108% lift in brand interest and 672% lift in product interest, the highest result Google has ever seen in any brand.|
|Postproducción||Fort York VFX|
|Music and Sound Company||Vapor-RMW|
|Media Agency||Jungle Media|
|Director creativo||Aaron Starkman|
|Director creativo||Christina Yu|
|Director creativo||Ian Grais|
|Director creativo||Chris Staples|
|Director artístico||Zachary Bautista|
|Responsable de conceptos / redactor||Andrew Chhour|
|Realizador||Rodrigo García Saiz|
|Assistant Editor||Paula Hicks|
|Director de fotografía||Chris Mably|
|Productor ejecutivo||Danielle Kappy|
|Productor delegado||John Barreiro|
|Online Artist||Andrew Rolfe|
|Grade Artist||Wade Odlum|
|Productor de sonido||Ted Rosnick|
|Ingeniero de sonido||Art Mullin|
|Ejecutivo de cuentas||Sarah Riedlinger|
|Ejecutivo de cuentas||Daniel Riggi|
|Ejecutivo de cuentas||Marie Lunny|
|Managing Director||Sheri Metcalfe|
|Managing Director||Cindy Drown|
|Planning Director||Janet Xi|
|Group Manager - Buying||Krystal Seymour|
|Group Manager - Planning||Courtney Rimar|
|Planning Team||Georgia Pearson|
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