Sandy Thompson

Sandy Thompson

Global Strategic Planning Director at Young & Rubicam
Los Angeles, Estados Unidos

Sumario

Sandy Thompson has been working in the advertising world for over 20 years, she is regarded as one of the industry's most innovative and productive strategists, always working with her clients to find the truth behind what people do … not what they say. Real people in the real world don't just make decisions based on what is the 'right' thing to do, or the 'best alternative', real people in the real world make decisions based on what rationally makes sense but equally so, what connects with their heart. Forget the long-winded reports and the lengthy analysis of respondent reactions; Sandy will deliver the truth, which is the most direct route to simple solutions. How does she do it? She takes the time to dig in to how people feel about a brand. She sits back and listens to what they are saying. And more importantly she digs into the customer's lives by taking the time to feel what is important to them. Sandy has lived with families in China, explored the world of technology in Europe, traveled by train with the youth of Russia, gone under the veil in Saudi Arabia, connected with seniors in America, talked marriage and divorce in India, washed hair in Japan, renovated homes in Canada, joined the Singapore Navy, served beer around the world, flipped burgers for a fast food joint, sold shoes for a retailer, played concierge for a hotel in Hong Kong and a heck of a lot more. If there is one thing that you should remember about Sandy is that she will find the truth. The truth that will help create strong, unbreakable connections between your brand and your customers. Oh ... And she's fast!!!

Positions

Global Strategic Planning Director
New York, Estados Unidos
June 2011 - Presente (9 years 1 month)
People
Partner
Fixt
January 2009 - Presente (11 years 6 months)
fixt : The answer to growing your brand. Fast.
Global Strategic Planning Director
New York, Estados Unidos
2007 - 2009 (2 years)
Planning Director, New York & Canada
New York, Estados Unidos
2005 - 2007 (2 years)
Regional Planning Director, Asia
Hong Kong, China
1997 - 2004 (7 years)
市场营销者解读中国的五大误区 - Five Things Marketers Get Wrong About China
VP Planning Director, Canada
Toronto, Canadá
1994 - 1997 (3 years)

Formación

Laurea, Economics

1985 - 1989 (4 years)

Associate's Degree, Fashion Marketing

1985 - 1987 (2 years)

Bachelor's Degree, Anthropology

1981 - 1985 (4 years)

Talentos Similares

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Global Planning Director
TBWA
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M&C Saatchi LA
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Marianne Hurstel
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