I have spent my career as a writer, executive creative director and Chief Creative Officer at some of the most respected advertising agencies in America. I have been fortunate to have creatively led and won awards on some of the most recognized global brands in the world including: Target, Citibank, P&G, BMW, Porsche, Four Seasons, Volvo, Hilton, and Goldman Sachs to name a few.
I am truly a non-traditional creative leader who knows how transform a company into an integrated one. In 2015, our agency's work for Citi Bike was named Best Integrated Campaign of the Year by Ad Age and Creativity. That same year, a viral campaign we led for P&G was named Story of the Year by Adweek, Ad Age named our agency a Top Twenty Viral Agency, and Mashable named one of our agency's viral videos, for the Anti-Defamation League, as one of the 10 most inspirational viral films of the year. Our agency created the first PSA video to hit YouTube's Top Ten Leaderboard. This January, a viral video we did for Similac was nominated by YouTube as one of the Top Videos of the Year.
Over the last 8 years, the work I have creative directed garnered over 500 awards: including Cannes Lions, One Show Pencils, Webbies, Clios, Mashies, IAB Mixx Awards, D&AD Pencils and London International Awards.
I guess I am most driven by helping a brand find its purpose and then activating it through inspirational content, social media, product communications and cause-related work.
I would like to think I have a strong legacy in pro bono work. In 2015, the work I led on Doctors of the World resulted in Ebola Workers being named Time's Person of the Year. Our campaign for Ad Council's Adopt A Foster Child is still running after 10 years. And I have been a member of the Ad Council Creative Review Committee for 10 years and a Chair of the Creative Review Committee for 5 years.
I have been a Board Member of the ADC and I am currently a member of the Facebook Creative Council.