Rob Feakins

Rob Feakins

Creative Director and Content Consultant at forallhumankind
New York, Estados Unidos

Sumario

I have spent my career as a writer, executive creative director and Chief Creative Officer at some of the most respected advertising agencies in America. I have been fortunate to have creatively led and won awards on some of the most recognized global brands in the world including: Target, Citibank, P&G, BMW, Porsche, Four Seasons, Volvo, Hilton, and Goldman Sachs to name a few.

I am truly a non-traditional creative leader who knows how transform a company into an integrated one. In 2015, our agency's work for Citi Bike was named Best Integrated Campaign of the Year by Ad Age and Creativity. That same year, a viral campaign we led for P&G was named Story of the Year by Adweek, Ad Age named our agency a Top Twenty Viral Agency, and Mashable named one of our agency's viral videos, for the Anti-Defamation League, as one of the 10 most inspirational viral films of the year. Our agency created the first PSA video to hit YouTube's Top Ten Leaderboard. This January, a viral video we did for Similac was nominated by YouTube as one of the Top Videos of the Year.

Over the last 8 years, the work I have creative directed garnered over 500 awards: including Cannes Lions, One Show Pencils, Webbies, Clios, Mashies, IAB Mixx Awards, D&AD Pencils and London International Awards.

I guess I am most driven by helping a brand find its purpose and then activating it through inspirational content, social media, product communications and cause-related work.

I would like to think I have a strong legacy in pro bono work. In 2015, the work I led on Doctors of the World resulted in Ebola Workers being named Time's Person of the Year. Our campaign for Ad Council's Adopt A Foster Child is still running after 10 years. And I have been a member of the Ad Council Creative Review Committee for 10 years and a Chair of the Creative Review Committee for 5 years.

I have been a Board Member of the ADC and I am currently a member of the Facebook Creative Council.

Positions

Creative Director and Content Consultant
forallhumankind
2015 - Presente (9 años 11 meses)
I am currently freelancing as a Creative Director, Brand Consultant and Content Director. I enjoy helping brands find their compass, their brand purpose, then activating that brand purpose through inspirational films, social community and advertising.
President & CCO
New York, Estados Unidos
2006 - 2015 (9 años)
When I started at Publicis the agency totaled 240 people, by the time I left they had grown to over 800. The agency had grown tremendously and had gone from a traditional ad agency to a truly integrated and innovative company. New business gains included: Citi, Crest, Oral B, Tri-Honda, Merck, Hilton Hotels, Hilton Honors, Homewood Suites, TGI Fridays and Cadillac. Work garnered over 500 awards in 8 years including Cannes Lions, One Show Pencils, D&AD Pencils, Webbies, Mixx Awards, Mashies, Clios, and London International Awards. During the last few years 40 percent of the awards won were for integrated and digital work.
Executive Creative Director
Global
2000 - 2006 (6 años)
Helped lead the agency back to creative prominence and strong revenue growth. Over 300 awards won in 6 years. Promoted to Vice Chairman after three years.
Executive Creative Director
Ammirati Puris Lintas
1997 - 2000 (3 años)
Promoted to ECD and tasked with leading the creative department after only six months. Over 300 awards won, Over 150 million in new business won.
Copywriter
Chiat/Day
1986 - 1994 (8 años)
Executive Creative Director
Lowe North America
New York, Estados Unidos
Chief Creative Officer
New York, Estados Unidos

Formación

Bachelor of Arts (B.A.), English

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