|Agencia||McCann Worldgroup Deutschland GmbH|
|Campaña||ARD - Lottery German TV Station|
|Marca||ARD - Lottery German TV Station|
|Sector Empresarial||Programas y cadenas de televisión y radio|
|Sinopsis||The new image campaign for the charitable lottery focusses on the benefit, that you can win big money by helping underpriviledged and disabled people with small money. The grand prize is delivered to the winners by the lotterry-funded people.|
|Director creativo||Günter Sendlmeier|
|Director creativo||Jochen Mohrbutter|
|Director creativo adjunto||Harald Prantner|
|Responsable de conceptos / redactor||Nicole Franz (formerly Paland)|
|Productor de la agencia||Guntram Krasting|
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