Robin Koval
CEO & President at Truth Initiative
Washington, Estados Unidos
TítuloThis is Quitting
Campaña This is Quitting
Anunciante Truth
Marca Truth
PostedEnero 2021
Sector Empresarial Concienciación social sobre drogas / alcohol / tabaco
Sinopsis In just a few years, hundreds of thousands of young people have gotten hooked on JUUL. To fight back, truth had to make the act of quitting feel just as thrilling, rebellious, and social as JUULing itself. Enter, "Ditch JUUL." – a launch campaign for truth's new text-to-quit-vaping service designed to make saying goodbye to vaping feel like a massive, can't-miss party of JUUL destruction.
Medio Interactivo
Director creativo
Responsable de conceptos / redactor
Strategy Director
Strategy Director
Brand Director
Senior Brand Manager
Productor ejecutivo
Chief Executive Officer (CEO)
SVP, Marketing
Managing Director

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