Martin Cox

Martin Cox

Global Creative Director at Spark44
London, Reino Unido


Martin is Joint Creative Director for the Global business at Spark44.
Spark44 is a unique joint venture established to offer Jaguar and Land Rover an innovative approach to all its global communications. Martin has been at Spark44 since its launch in 2011 and in that time has been jointly responsible for 8 global campaign launches.

Most notably, he was jointly responsible for the creation of the Jaguar ‘Good to be Bad' Trilogy.
This is a unique multi-campaign, multi-channel story that began with the Good to Be Bad Superbowl commercial, was followed up by the British Intelligence campaign with Nicholas Hoult and during the primetime 2015 Champions League Final launched the new Jaguar XE.
Each commercial was directed by Oscar-winning director Tom Hooper and supported with a 360 campaign including print, digital and social.
The campaign has been highly awarded, including winning a Global EFFIE award as the most effective global automotive campaign of 2014.

In addition, in 2014 Martin worked with Director Matthew Vaughn and David Beckham to create a Jaguar brand campaign exclusively for China.
Previously Martin has been at agencies including Publicis, Grey, Cheil and DLKW, where he created pitch-winning, award-winning work for over £50m of new business.

Experiencia en el sector


Global Creative Director
London, Reino Unido
January 2014 - Presente (6 years 7 months)
Introducing the New F-Pace.. with Professor Stephen Hawking - 2M views in 2 days and counting...

Unleashing the new Jaguar XE - with the help of Hiddleston, Hoult and Tom Hooper.

The Villains story continues:

David Beckham and Jaguar - 50million views in China:

Making Jaguar Famous - Superbowl Good To Be Bad:
Creative Head / Head of Copy
London, Reino Unido
July 2011 - January 2014 (2 years 6 months)
Responsible for the Global and UK development of Jaguar advertising and integrated campaigns including:
2015 - Jaguar 'British Intelligence' global integrated campaign
2014 - 'Good to Be Bad' Superbowl and global TVC
2013 - Launch TVC and print campaign for the new Jaguar F-TYPE convertible.
2012 - XF Sportbrake TVC, print and digital launch campaign.
2012 - Alive ‘brand' campaign microsite:
Creative Director - Retail
London, Reino Unido
July 2010 - July 2011 (1 year)
Creating integrated campaigns for Samsung including the launch of the Samsung Olympic Torch Relay and the Galaxy Tab.
Freelance Senior Writer
October 2009 - June 2010 (8 months)
Integrated and digital projects at Saatchi X, CMW, Nitro Sapient, VML and AMP.
Freelance Senior Writer
Paris, Francia
June 2009 - October 2009 (4 months)
Creative development for international P&G brands and national United Biscuits brands.
Senior Advertising Writer
London, Reino Unido
January 2007 - June 2009 (2 years 5 months)
Created advertising and 360 degree communications for a diverse range of clients including:
Nokia - Worldwide TV commercial for launch of 6110 GPS phone.
Piriton - 360 degree campaign included TV, sponsorship idents, poster, press, iPhone application and ambient guerilla campaign at Chelsea Flower Show.
Lenor - TV commercial launching Black Diamond range.
Pringles - TV campaign for Euro 2008 featuring Thierry Henri, Michael Owen and Fernando Torres to name a few!
Toshiba - Integrated campaign launching Qosmio laptop range with TV, website and QR code advertising.
Senior Advertising Writer
London, Reino Unido
2002 - 2006 (4 years)
Created pitch-winning, award-winning advertising for £50m worth of new clients including:
eBay - Launched the brand on TV in the UK with a series of pitch-winning commercials, print ads and the UK's largest ever sponsorship ident campaign.
Vauxhall - Won the account and created the TV commerical for Astra and the Retail account, developing TV and the print framework for regional roll-out.
Halifax - Created TV commercials for brand and DRTV using the infamous 'Howard'.
COI/DFES - Pitch-winning-integrated campaign to get children into further education (TV, print & online)
BM Solutions & Bank of Scotland - Pitch-winning, award-winning print campaigns for financial institutions.
Creative Director
Virtual Circle
January 2000 - September 2001 (1 year 8 months)
Joint Creative Director of integrated start-up agency.
Joint founder and creator of integrated advertising solutions for clients such as:
Tara TV - Developed unique 360 campaign that included a Viz-ilustrated comic, print ads and a viral online game.
Exodus Adventure Holidays - Created an award-winning promotional stunt - a 48sheet poster people could attempt to climb.
Senior Advertising Writer
1995 - December 1999 (4 years 11 months)
Created award-winning campaigns for clients such as Channel 4 and Marks & Spencer.
Advertising Writer
April 1992 - August 1995 (3 years 4 months)
Created advertising campaigns for London Docklands Development Corp, Interflora, Tetley & Fiat.


Higher Diploma, Advertising Design

1989 - 1991 (2 years)

Graphics & Advertising

1988 - 1989 (1 year)

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