Martin is Joint Creative Director for the Global business at Spark44.
Spark44 is a unique joint venture established to offer Jaguar and Land Rover an innovative approach to all its global communications. Martin has been at Spark44 since its launch in 2011 and in that time has been jointly responsible for 8 global campaign launches.
Most notably, he was jointly responsible for the creation of the Jaguar ‘Good to be Bad' Trilogy.
This is a unique multi-campaign, multi-channel story that began with the Good to Be Bad Superbowl commercial, was followed up by the British Intelligence campaign with Nicholas Hoult and during the primetime 2015 Champions League Final launched the new Jaguar XE.
Each commercial was directed by Oscar-winning director Tom Hooper and supported with a 360 campaign including print, digital and social.
The campaign has been highly awarded, including winning a Global EFFIE award as the most effective global automotive campaign of 2014.
In addition, in 2014 Martin worked with Director Matthew Vaughn and David Beckham to create a Jaguar brand campaign exclusively for China.
Previously Martin has been at agencies including Publicis, Grey, Cheil and DLKW, where he created pitch-winning, award-winning work for over £50m of new business.