Lucie Georgeson
Freelance TV Producer at adam&eveDDB
London, Reino Unido
TítuloDESIGNATED DRIVER
Agencia
Campaña Designated Driver
Anunciante The AA
Marca The AA
Fecha de primera difusión/publicación
Sector Empresarial Seguridad Vial
Sinopsis The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. 
Medio Web Film
Duración
Audio Post Production
Postproducción
Director de publicidad
Responsable de la creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Chief Strategy Officer
Planificador de cuentas
Director de cuentas
Productor de la agencia
Media Agency
Productora Outsider
Realizador
Productor de la productora
Director de fotografía
Montador
Montaje
Audio Post Production

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