Greenpeace Australia - "The Reverse Global Warming Project"

Ogilvy Singapore

Ogilvy Singapore Singapore, Singapur

27038

Título	The Reverse Global Warming Project
Agencia	Ogilvy Singapore
Campaña	Interactive climate change exhibit
Anunciante	Greenpeace
Marca	Greenpeace Australia
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Medio ambiente y ecología
Sinopsis	The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved.
Medio	Interactive Outdoor Experience
Duración	85 seconds
Responsable de la creación	Eugene Cheong
Director de publicidad	Nic Seton
Director ejecutivo de creación	Melvyn Lim
Director creativo	Xander Lee
Responsable de conceptos / redactor	Augustus Sung
Productor de la agencia	Alvin Chin
Productora	The Visual Asylum
Productora	Freeflow Productions
Productora	Insert Coin