Libération - "Libé des réfugiés"

FRED & FARID

FRED & FARID Global

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Marca: Libération
País: Francia

Anunciante: Libération

Título	Libé des réfugiés
Brief	Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Agencia	FRED & FARID
Campaña	Libé des réfugiés
Anunciante	Libération
Marca	Libération
Posted	May 2017
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Medio	Case Study
Duración	140 seconds
Responsable de la creación	Frédéric Raillard
Responsable de la creación	Farid Mokart
Director ejecutivo de creación	Olivier Lefebvre
Director creativo	Etienne Renaux
Director creativo	Nicolas Berthier
Director artístico	Etienne Renaux
Director artístico	Nicolas Berthier
Responsable de conceptos / redactor	Etienne Renaux
Responsable de conceptos / redactor	Nicolas Berthier
Director creativo	Julien-Pierre Mallet
Director artístico	Julien-Pierre Mallet
Responsable de conceptos / redactor	Julien-Pierre Mallet
PR manager	Jalila Levesque
PR manager	Marie Nguyen
Jefe de cuentas	Philippine Mesmin
Jefe de cuentas	Thibault Loué
Brand Management	Laurent Joffrin
Brand Management	Grégoire Biseau