Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, Canadá
| Título | IKEA Bedtime |
| Agencia | Rethink Communications Inc. |
| Campaña | IKEA Bedtime |
| Anunciante | IKEA |
| Marca | IKEA |
| Fecha de primera difusión/publicación | 2019 |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería |
| Sinopsis | The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors. |
| Medio | Interactivo |
| Duración | |
| Postproducción | Alter Ego |
| Productora | FRANK |
| Postproducción | Fort York VFX |
| Music and Sound Company | Vapor-RMW |
| Media Agency | Jungle Media |
| Director creativo | Aaron Starkman |
| Director creativo | Christina Yu |
| Director creativo | Ian Grais |
| Director creativo | Chris Staples |
| Director artístico | Zachary Bautista |
| Responsable de conceptos / redactor | Andrew Chhour |
| Strategist | Sean McDonald |
| Strategist | Stacy Ross |
| Productor | Shelby Spigelman |
| Realizador | Rodrigo García Saiz |
| Montador | Brian Williams |
| Assistant Editor | Paula Hicks |
| Director de fotografía | Chris Mably |
| Productor ejecutivo | Danielle Kappy |
| Productor delegado | John Barreiro |
| Online Artist | Andrew Rolfe |
| Grade Artist | Wade Odlum |
| Productor de sonido | Ted Rosnick |
| Ingeniero de sonido | Art Mullin |
| Ejecutivo de cuentas | Sarah Riedlinger |
| Ejecutivo de cuentas | Daniel Riggi |
| Ejecutivo de cuentas | Marie Lunny |
| Managing Director | Sheri Metcalfe |
| Managing Director | Cindy Drown |
| Planning Director | Janet Xi |
| Group Manager - Buying | Krystal Seymour |
| Group Manager - Planning | Courtney Rimar |
| Planning Team | Georgia Pearson |
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