Volkswagen Tiguan - "Stork"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

13590

Marca: Volkswagen Tiguan
País: Brasil

Anunciante: Volkswagen

Título	Stork
Título (Lengua original)	Cegonha
Agencia	AlmapBBDO
Campaña	Stork
Anunciante	Volkswagen
Marca	Volkswagen Tiguan
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Automóviles
Sinopsis	Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions.
Medio	Televisión
Duración	91 seconds
Director ejecutivo de creación	Bruno Prosperi
Director creativo	André Gola
Miembro del equipo creativo	Henrique Del Lama
Miembro del equipo creativo	Fernando Duarte Silva
Realizador	Claudio Borrelli
Director de fotografía	Ted Abel Pedro
Director artístico	Paulo Ribeiro
Productor ejecutivo	Julia Tavares
Montador	Claudio Borrelli
Montador	Marcelo Cavalieri
Postproducción	Casablanca
Telecine	DOT
Gráficos 3 D	Important Looking Pirates VFX
Producción de sonido	Cabaret Studio
Compositor de música	Guilherme Azem
Supervisor de clientes	Filipe Bartholomeu
Supervisor de clientes	Christiano Bock
Supervisor de clientes	Nathalia Barbosa
Supervisor de clientes	Leandro Moreira
Supervisor de clientes	Mariana Nanes
Supervisor de clientes	Rafael Morandini
Supervisor de clientes	Giovana Tibiriça
Planificador de cuentas	Cintia Gonçalves
Planificador de cuentas	Sérgio Katz
Planificador de cuentas	Marcus Freitas
Planificador de cuentas	Lucas Franco
Planificador de cuentas	Ana Beatriz Nunes
Director medios comunicación	Fabio Urbanas
Director medios comunicación	Felipe Proença
Director medios comunicación	Dayane Alves
Director medios comunicación	Mayby Santos
Director medios comunicación	Patrick Ferreira
Director de publicidad	Leandro Ramiro
Director de publicidad	Fábio Souza
Director de publicidad	Helena Bonesio
Director de publicidad	Marcos Mello
Director de publicidad	Fernando Humayta
Director de publicidad	Arthur Rocha
Director de publicidad	Roberta Wenceslau