8.ta - "Emo"

McCann South Africa

McCann South Africa Sunninghill, Sudáfrica

19919

Título	Emo
Agencia	McCann South Africa
Campaña	Emoticon
Anunciante	Telkom
Marca	8.ta
Fecha de primera difusión/publicación	2011 / 1
Sector Empresarial	Servicios de telefonía móvil, WAP
Lema	Amazing things happen with Heita
Sinopsis	The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer.
Medio	Televisión y Cine
Banda Sonora	It's a hard life
Productora	Velocity Films
Productor	Grant Davies
Productor ejecutivo	Peter Carr
Realizador	Keith Rose
Productor de la agencia	Loli Bishop
Responsable de conceptos / redactor	Tim Beckerling
Director artístico	Sean Harrison
Director ejecutivo de creación	Vanessa Pearson
Director de publicidad	Jade Samuels
Director de publicidad	Mmatholo Legodi
Director de publicidad	Selvan Naidoo
Director de publicidad	Stephen Blewett
Director de publicidad	Amith Maharaj
Montaje	Deliverance Post Production
Final Mix	Waterfront Studios
Senior Art Director	Yvonne Hall